We 💙 Heroes is a simple idea. Non partisan. Non political. Businesses, large and small, contribute something of value from the heart, whatever they can to help make their local heroes’ lives a little brighter. They decide what it is. Could be free coffee on the way to the work,  someone to clean their house or even help cleaning up their credit score. Nothing is too small. If everyone gives a little, it means a lot.

Give a little to those who give everything.


Wendy Rubin

Founder Wendy Rubin, a serial entrepreneur, has a history of doing big and bold things. In 1995, she created the first online, independent CD store. More recently, she founded NY State’s only casino dealer school and currently has the only casino-themed Speakeasy in the county.

Wendy is no stranger to giving back: in March of 2020, she rented a 3 bedroom airbnb for NY Presby nurses to try and keep their families safe.  She is an ardent believer in, “it takes a village…”

Nathalia Velasquez

Social Media Director

Nathalia has a long history and dedicated passion for helping her local and large community. She believes in always having a helping hand available for those in need and is a part of her compassionate and giving nature to give back to those who need it. Nathalia attended the Mercy College for Business, Admin, and Marketing and worked in the hair industry for over 11 years before joining the We Love Heroes movement. Nathalia is enthusiastic about volunteering, and the people close to her have seen her in action for years. Most notably, she volunteered abroad in Poland as an English mentor to Polish children and adults who wanted to learn English: Most honorably, she volunteered during the catastrophe of Hurricane Sandy by providing free hair services to those who had lost everything in an effort to give them, “Just a little bit of happiness during dark times.” Nathalia is a team-minded individual, who is ready to make a change in the world by participating in We Love Heroes. She oversees Heroes’ Instagram and Facebook.

Rebecca Churchill

Business Development Director

Rebecca is a based in Europe and is a senior operations and change expert with over 25 years of broad cross sector experience, the last 9 years in Education where she has worked internationally in undergraduate, post graduate and executive education as well as English Language learning. Prior to that she has worked in Healthcare in the UK as a Hospital Director of a couple of private hospitals. She is bringing her passion, resilience and leadership skills to We 💙 Heroes to help deliver a win win for everyone taking part.

Naquan Jacobs

Social Media Manager

People describe Naquan Jacobs as a social butterfly: easy to speak with and he holds an energy that can fill the room with joy. He has a passion for social media, learning new things and web design. Outside of being a food enthusiast and escape room specialist,  he puts his love for making new connections with others into making social media content for We 💙 Heroes.

Mark Boltruczuk

Social Media Manager

Mark was born in Poland and emigrated to the US in 2004, where he received associate degree in “Design for Web.” He is tech savvy and brings his passion to  Graphic design and Marketing. He spends his free time traveling, fishing and doing computer graphics for We 💙 Heroes. Mark lives with his wife and 2 children in Greenwich, Connecticut where he works as Digital Marketing Specialist.

Giuliana Russo

Executive Assistant

Giuliana is a recent graduate of Barnard College, where she studied Medical Anthropology.  When she isn’t answering emails and proofreading newsletters, she can be found in the kitchen cooking for friends or in any one of New York’s great parks, reading a mystery novel. She is excited to take part in facilitating We 💙 Heroes’ mission of helping those who commit themselves to helping the greater good.